This brand was created for a small town in Las Animas Colorado that is two miles outside of one of the largest areas of dinosaur footprints in the united states. Because of this fact, I chose to use this to form the brand and logo mark around. The Brontosaurus is a common dinosaur track found in that area, which is greek for Thunder Lizard. This is what gave the name and many of the mark identities. Incorporating hockey into this brand made for a fun challenge and overall an interesting and well rounded sports logo.

The thunder lizards hockey team branding

process

Heres a look at my process and how I came up with the final logo!

first drafts

second drafts

sketches